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F THAT
logo design and animation

In 2022, I was tasked with redesigning the original logo of F That Agency as part of their brand refresh. After finalising the updated logo, I was also given the opportunity to animate it. The animated logo is now prominently featured across the agency's website, social media platforms, presentations, and email communications.

FThat-Logo-2022-1080x1080.png

The new 2022 F That logo in the brand colours.

F That Logo-White_Logo.png
FThatLogo-Red-Print_Logo.png

Different colour variations of the new logo were created for both print and storyboard decks.

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The new 2022 F That logo animated in the brand colours.

FThat-Logo-EmailSignature2022-FinalAnimation-White.gif

The current F That email signature.

The logo animation has developed and into various outcomes like this
OOH social post I made.

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