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LYRIC
VIDEOS
various lyric videos
During my time at F That, I have produced a range of lyric videos for various artists, adapting styles and complexity based on client budgets and creative direction. Responsibilities included developing initial written outlines and treatment decks for each project, pitching creative ideas to clients, and executing edits from simple to more complex animated visuals. Collaborated closely with record labels and management to ensure brand and musical alignment across deliverables.
THE IMAGINARY
Creative direction for the song Nothing's Impossible by A Great Big World ft. Rachel Platten.
Animation by F That's senior designer Owen Ballentyne.
The lyric video is currently featured on Milan Records USA's official YouTube channel.
1/6
This is the initial treatment deck I put together to pitch my ideas to the client and they wanted to go ahead with our direction amongst other candidates.
THE LATHUMS
Animated lyric video for the song Krampus by The Lathums.
The lyric video is currently featured on The Lathums' official YouTube channel.
RINA SAWAYAMA
Animated and video edited lyric video for the song This Hell by Rina Sawayama.
The lyric video is currently featured on Rina Sawayama's official YouTube channel.
TORS
Animated lyric video for the song Still Life by Tors.
The lyric video is currently featured on Tors' official YouTube channel.
BOBBY WOMACK
FT. LANA DEL REY
Animated lyric video for the song Dayglo Reflection (Orchestral Version) by Bobby Womack ft. Lana del Rey.
The lyric video is currently featured on XL Recording's official YouTube channel.
EVERYTHING BUT THE GIRL
Animated lyric video for the song Caution To The Wind by Everything But The Girl.
The lyric video is currently featured on Everything But The Girl's official YouTube channel.
ÖWNBOSS & SEVEK
Animated and video edited lyric video for the song Move Your Body (One Foot Skank) by
Öwnboss, Sevek ft. Majestic & Local.
The lyric video is currently featured on Musical Freedom's official YouTube channel.
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